February 5, 2018

How companies use giving to create social and business benefits

Recent surveys reveal companies hoping to keep their younger employees engaged with the business should look to charitable concerns for that motivation. Over three quarters of millennial workers look at the company’s charity activity in social and environmental areas before selecting a workplace, and two thirds of them will decline employment with companies that lack committed social responsibility activities. One suggestion some experts have for companies looking to boost charity operations at a low cost is to bring the very millennial employees they’re hoping to entice into the loop; tapping those employees’ skills to help non-profit charities.

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